A fitness brand launched online in one connected push
Store, launch campaign and product video delivered together, so launch day ran on one plan.
- Lead capability
- Website Development
- Sector
- Fitness & wellness
- Market
- United States
- Stack
- Websites · Paid media · Video · Analytics
(01)The brief
A new fitness brand with a launch date, a product range and no store, no content and no campaign.
(02)What we did
- 01
Built the store and product pages around training use, not just specs.
- 02
Shot product-in-use video and cut it for the store, ads and social.
- 03
Planned the launch campaign across search, paid social and email.
- 04
Set up tracking before launch so day one was measurable.
(03)The build
What we built
- Storefront
- Product video
- Launch campaign
- Email sequence
- Launch tracking
Scroll the page to scroll the store.
(04)What changed
What changed
Store, content and campaign went live on the same day, from one plan.
Launch results were measurable from the first visit.
The brand had a content library to keep campaigns running after launch.
Capabilities on this project
(05)Start here
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