Getting a home décor brand found, and chosen
Search, answer-engine and paid visibility built on content people actually want, feeding one measured funnel.
- Lead capability
- Digital Marketing
- Sector
- Home décor ecommerce
- Market
- United States
- Stack
- SEO · AEO + GEO · Paid media · Content · Analytics
(01)The brief
Great products, low visibility. Paid ads carried almost every sale, product pages had thin copy, and the brand rarely appeared when people asked search or AI assistants for ideas.
(02)What we did
- 01
Mapped how buyers search and ask: rooms, styles, problems, gift moments.
- 02
Rewrote category and product pages to answer those questions clearly (SEO, AEO and GEO).
- 03
Produced short room-styling videos and photo sets that work in search, social and ads.
- 04
Rebuilt paid campaigns around the best-selling collections and joined everything in one report.
(03)The build
What we built
- Search + answer-engine content
- Room-styling video series
- Paid media structure
- Email flows
- One reporting view
Scroll the page to scroll the store.
(04)What changed
What changed
Organic search and AI answers now share the load with paid.
Every channel reports into one funnel the team actually reads.
Content is planned once and used across search, social, ads and email.
Capabilities on this project
(05)Start here
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