V101
Strategy
What does the film need to do?
Goal, audience, message and channels agreed before anything is written. The brief every later decision is checked against.
- Creative brief
- Audience and message
- Channel plan
The editing room
Stories people remember.
Brand films, motion graphics, animation and edits, planned from the brief and cut for the channels your audience already watches.
(02)The script
Every frame has a job.
Most video goes wrong before the edit: no clear goal, no viewer in mind, one file forced onto every channel. So we write the job down first.
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Sc. 01
Start with the job
What should someone think, feel or do after watching? That answer sets the script, the length and the shot list.
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Sc. 02
Write for the viewer
We script around the question your customer is actually asking, and answer it where they will see it: in the opening seconds.
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Sc. 03
Plan every cut at once
The master film, social cutdowns, captions and formats are planned in pre-production, not rescued in the edit.
Fade in:
Int. Your business — Day
A product worth talking about. A feed moving faster than anyone can read. Three seconds to earn the next ten.
Your customer
(thumb hovering)
Why should I care?
Cut to:
Ext. Every channel — Continuous
One idea, told clearly, cut to fit wherever they happen to be watching.
Fade out.
(03)The cut08 stages
Eight stages. One cut.
Every project runs the same line, from the first question to the final export. Move the playhead through it.
V102
Storyboarding
See it before it's shot.
Script, treatment and frame-by-frame boards, so you sign off the film on paper while changes are still cheap.
- Script
- Treatment
- Storyboards
V103
Production
Shoot with a plan.
Shot list, locations, crew, camera and light set up to capture exactly what the edit needs, plus the coverage the social cuts will want.
- Shot list
- Crew and kit
- Direction on set
V104
Animation
When a camera can't get there.
2D and 3D animation for products that don't exist yet, processes you can't film and ideas that are easier to show than to say.
- 2D animation
- 3D product renders
- Illustrated sequences
V105
Motion Design
Graphics that move with intent.
Titles, lower thirds, data moments and logo animation built on your brand system. Eased properly, never bouncing for the sake of it.
- Titles and supers
- Logo animation
- Motion toolkit
V106
Editing
Where the story is actually made.
Selects, structure, pace, J and L cuts, colour. We cut the master first, then the versions, and you review on timecoded links.
- Offline and online edit
- Colour grade
- Timecoded review
V107
Sound
Half of what people feel.
Voice-over, music, sound design and a clean mix, balanced for phone speakers as well as studio monitors.
- Voice-over
- Music and sound design
- Mix and loudness
V108
Delivery
Every ratio, every channel.
Masters and cutdowns in 16:9, 9:16, 1:1 and 4:5, captioned and exported to each platform's spec, with the project archived.
- Masters and cutdowns
- Captions and subtitles
- Platform-ready exports
(04)Reframe
One shoot. Every screen.
We frame for the widest shot and the tallest phone on the same day, so the story holds on a website hero and in a Story.
16:9Landscape · 1920 × 1080
- Website
- YouTube
- Presentations
- Events
9:16Vertical · 1080 × 1920
- Reels
- Shorts
- TikTok
- Stories
1:1Square · 1080 × 1080
- Feed posts
- Marketplaces
- Ads
4:5Portrait · 1080 × 1350
- Feed video
- Paid social
The subject stays inside the safe area in every ratio. That's planned on set, not cropped in hope.
(05)The bin06 formats
Six formats. One crew.
From a flagship brand film to a month of social cuts, the same team plans, shoots, animates and edits it.
Typical lengths. Every brief differs.
Brand film
Who you are and why it matters, made to sit on your homepage and open every pitch.
- Homepage hero
- Launches
- Pitches and events
Social cuts
A hook in the opening seconds, captions on by default, and a steady run of versions from every shoot.
- Reels, Shorts, TikTok
- Paid social
- Always-on content
Motion graphics
Kinetic type, data and brand graphics that explain in seconds what a paragraph can't.
- Announcements
- Data stories
- Event screens
Animation
Worlds built in 2D and 3D for products, services and processes that are hard to film.
- Products in development
- Abstract services
- Onboarding
Product video
Detail, scale and use, lit properly, for store pages, ads and launch day.
- Store pages
- Ads
- Launch day
Explainers
One idea, step by step, so sales and support stop explaining the same thing twice.
- Website
- Sales decks
- Help centre
Screening room
Reserved for client films we have permission to show.
Sample project
A beauty launch told in thirty-second stories
A launch film, product close-ups and a library of vertical cuts shot once and edited for every channel.
- Video
- Design
- Marketing
Sample project
Getting a home décor brand found, and chosen
Search, answer-engine and paid visibility built on content people actually want, feeding one measured funnel.
- Marketing
- Video
- Websites
(06)Roll camera
What's the story?
Tell us what the video needs to do and where it will run. We'll come back with a plan, a crew and a schedule.